About Us

About The Real Estate Investor’s Club

The Los Angeles Real Estate Investors Club (“LAREIC”) was started in 1996 by 30-year real estate investor, Phyllis Rockower, who moved at the bottom of the market. Since she had no contacts in L.A., she formed a real estate investor’s club in order to network with like-minded real estate investors. After having belonged to such a club in other cities she lived in, she knew the value of mingling with people who can help you and won’t discourage you.  Ove the past twenty years, the Club has grown and grown, and is the now the oldest and largest investor club in California.

But we are not professional seminar promoters. We are experienced investors who have “been there and done that,” and are dedicated to helping you sort out fact from fiction, educators from pure pitchmen, overnight Meetups to legitimate investor clubs.  We have thought about these issues and came up with some rules to consider when deciding what is a real club and what is not.

  1. How long has the outfit been in business? If it’s only since the market got hot-beware!
  2. Do the meetings have no charge? Why would they not charge? What is their objective?
  3. Are they only promoting one person’s service or material? If so they are not objective.
  4. Do they have a professional staff of high powered sales people? This is not cool.
  5. Do they contact you with high-pressured sales pitches? Once again, they are not about teaching you, but selling you.
  6. Do they constantly try to get you to sign up for more and more expensive coaching services that run $5000 and more? If so, they do not have your interests at heart. You need to buy educational materials but most don’t run into the thousands of dollars.
  7. Do they offer money back guarantees on all the products and seminars they sell? Lots of luck with some companies that don’t.

There are many honest and reliable outfits and clubs that are genuinely beneficial to those looking to increase their knowledge. We always promote these people as they do for us.

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LAREIC staff


Lloyd Segal – President, Los Angeles Real Estate Investors Club

Trained as an attorney, Lloyd Segal is a best-selling author, real estate investor, and public speaker.  Now located in Santa Monica, California, Mr. Segal was born in Pittsburgh Pennsylvania.  He graduated Boston University and Southwestern University School of Law School (where he was the President of the Student Bar Association), and studied International Law at the University of Innsbruck, Austria.

Lloyd is a best-selling author of four books, including “Stop Foreclosure Now in California” (published by Nolo Press, Berkeley, CA), Stop Foreclosure Now” (published by the American Management Association, New York, NY), which was selected the “Best Personal Finance Book of the Year” by USA Today Book News, and “Foreclosure Investing” (published by Regency Book, New York, NY).  Lloyd’s newest book is entitled “Flipping Houses” and describes how to get started finding, financing, fixing, and flipping houses.

Lloyd is an informative public speaker with over 25 years of professional real estate experience as a mortgage banker and real estate attorney.  He has been interviewed and/or quoted on National Public Radio, Wall Street Journal, CNN, Los Angeles Times, Parade Magazine, Smart Money, Publisher’s Weekly, and numerous other radio, TV, and newspapers around the country.  He is also a frequent guest speaker at various universities, boards of realtors, Coldwell Banker national conventions, and numerous other real estate and service organizations throughout the United States.

In his spare time, Lloyd is an avid polo player (horse polo, not water polo).  Lloyd is a member of the United States Polo Association (“USPA”) and the former President of the Will Rogers Polo Club in Pacific Palisades, California.  Polo is a rough sport, and Lloyd is living testament of that statement.  As Lloyd likes to jest, “I’ve broken so many bones, that when I go to the bank, I make Calcium deposits.”  

Lloyd is the founder of the California Flipping Network which provides in-depth educational services, financing, mentoring, and publications with respect to all aspects of flipping houses.

In 2016, Lloyd purchased the Los Angeles Real Estate Investors Club (“LAREIC”) from our retiring founder, Phyllis Rockower, and is excited about the incredible opportunities the Club offers to real estate investors.


LaTasha Evans – Executive Assistant

Born and raised in Granada Hills, California, LaTasha is the power behind the throne.  She makes everything run smoothly at LAREIC.  At our monthly meetings, LaTasha is the first to arrive and the last to leave.  She makes sure everyone gets checked in, that the vendors are set-up, and the featured speaker is ready to go.  If you have questions or need help, look for LaTasha.  With her smile and endless patience, she is ALWAYS there to help you.  Just ask!  When not overwhelmed with LAREIC details, LaTasha is busy water-skiing and rooting for her daughter at USC.   




Susan Hall – Office Assistant

Susan is the ultimate “Virtual Assistant.”  Susan does everything the rest of at LAREIC refuse to do.  If you receive an email, it’s from Susan.  If you receive a reminder or flyer, it’s from Susan.  If you pay online for a seminar or book, Susan processes it and emails you a receipt.  Susan NEVER leaves her Culver City Castle and loves her new nickname, “Agoraphobic Agnes.”  When not working on LAREIC business, she is busy watching “Game of Thrones” and “House of Cards.”  We love her.  You should too!    





Chanel Farchione – Office Assistant

Chanel is the newest member of our staff. She assists everyone in the office, and has proven herself indispensable.  Chanel is well qualified and a true California native.  Chanel Farchione comes endorsed by some of California’s best, including former California State Assembly member Richard Anthony Alarcón and host of PBS California’s Gold, Huell Howser.  She also handles customer service issues and directly helps members acclimate.  For any questions concerning meetings, membership, scheduling…etc, Chanel is the person to talk to.





Kiwi – Mascot – Retired, REIC of LA

Kiwi has been an active member of the office staff for several years now. Although diminutive in size, his contribution is nonetheless significant to the smooth operation of LAREIC’s office. His official duties include chasing away door-to-door salespeople, accompanying Phyllis on-site inspections of potential properties as well as supervising mentoring and small group training sessions.  When not involved with real estate, Kiwi indulges in his favorite specialty – finding the perfect sunny spot in the office to nap.




Elkie – Executive Assistant to Henry Eagleson , Multimedia Supervisor

Elkie’s keen eye for detail and un-paralleled professionalism contributes greatly to the effectiveness of her role at LAREIC.  Elkie unselfishly makes herself available to the staff  as a sounding board for ideas and inspiration.  Her outlook is highly valued.  She takes a very impartial approach to new ideas and is always willing to patiently listen to an entire concept before barking.  She is an integral part of daily operations at LAREIC





Phyllis Rockower – Founder, LAREIC

Phyllis Rockower first started in real estate in the 1970’s in New York, buying her first fixer upper in 1979 for 82,000 and selling it 7 years later for 435,000.  This got her excited.  She bailed out of the Long Island market right before it tanked and moved to Florida, determined to expand her real estate investing. She started out small, buying and fixing a few houses. She then started going to seminars to learn how to expand her real estate investing.  The rest is history. She quickly owned 40 rental properties and was well on her way to building a lucrative retirement.

However, as they say, life happens while you are making other plans. She found herself divorced with little money and no credit and her assets sadly diminished. With the knowledge gained from her intense studying program, she moved first to Denver for two years and then to Los Angeles where she has lived and invested ever since. In 1996, Phyllis started a real estate investor’s club which over the past twenty years has flourished.

She has put a lot of effort into building the Club because she knew firsthand the value of having a likeminded group to network and learn from. Today the Los Angeles Real Estate Investors Club (“LAREIC”) has hundreds of members who meet monthly to improve their chances of success by learning from exciting national and local speakers that come to meetings, and from the other members as well.

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